SUMMARY
- Work with a company where expansion of productivity and profits for their customers are the measure of success
- Areas of expertise include content management, project management, marketing automation, user experience UX, customer experience CX, writing, editing, and CMS authoring, SEO, UAT, and providing support for enterprise and consumer-based websites
- Combining excellent academic credentials and 25+ years of career hands-on experience for the internet industry in San Francisco, Silicon Valley, Los Angeles, Seattle, New York City, and South Florida, I've worked inside market-leading corporations and start-ups defining the online medium and brands, increasing online market penetration and sales, developing and testing online products, writing and editing online content, and managing clients and virtual teams
- I am also the founder of a publishing company NetLingo.com, and a contributor to the dialogue about information technology
- My aim is to dedicate and leverage my entrepreneurial background for a respected and ethical organization
EDUCATION & SKILLS
- Master's Degree: M.S. Social Psychology, 1990 - The LSE, London School of Economics in London, England
- Bachelor's Degree: B.A. Psychology, 1989 - Pepperdine University in Malibu, CA
- Excellent organizational, verbal and written communication skills
- Certified project manager, strong organization, prioritization and planning skills
- Professional editor, experienced content manager, meets deadlines and goals
- Work independently, work virtually, able to travel, knowledge of French and German
- Experience with VIPs, C-level, SVP, VP decision makers, world traveler, strong presentation skills
- Public speaking skills, interviewed on television, radio, and for newspaper and magazine articles
- Author of book with deep expertise in all facets of online business, technology, and communication
- Advanced knowledge of:
>> Computing programs: Mac & PC, Office & Adobe, videoconferencing, graphics, analytics
>> Web programs: WordPress, CMS, HTML, CSS, FTP, JIRA, Jive, Wrike, Marketo, Asana, podcasts, video
>> Technology and online marketing campaigns: UX, CX, SEO, UAT, Knak, mobile, RWD, apps, AWS cloud, B2B SaaS
WORK HISTORY
Zscaler, West Palm Beach, FL - www.zscaler.com
Content and Campaign Development Manager, Project Manager, DAM Manager (Jan 2022 - Jan 2024)
- Worked cross-functionally across teams including Demand Generation, Field Marketing, Partners, Marketing Ops, Customer retention, Creative; manage analyst and vendor deliverables for Bynder, Gartner, CSI, IDC, HMG
- Compiled, edited and published company-wide newsletter
- Project managed new Bynder digital asset management platform: project plan, onboarding, build, enablement
- Helped build taxonomy, metadata, homepage, support, asset scoping, asset audit, technical configurations
- Participated in admin training, testing, uploading assets, setting permissions
- Wrote mission statement, governance plan; defined use cases, internal workflows
- Focused, flexible, results driven, eye for detail; writer, editor, creating online graphics
- Excellent organizational, prioritization, and time management skills
- Strong oral and written presentation skills to communicate with program stakeholders at all levels
- Expert at explaining technical concepts to non-technical people
Aurea Software, West Palm Beach, FL - www.aurea.com
Enterprise Customer Marketing Manager (Oct 2019 - Jun 2021)
- Daily project management of marketing projects, scoping, set actionable tasks, schedules and milestones
- Ran meetings, assigned resources, managed status calls, worked cross-functionally to build and execute plans
- Used marketing automation software to build and execute digital content and marketing communications
- Website and Landing Page authoring - updated web and chatbot content, managed new page and form builds
- Email marketing - maintained email calendar, built, scheduled and launched email campaigns
- Podcasts - processed and posted podcasts, distributed to major podcast channels including Apple and Google
- Webinars - built promo emails and registration pages, managed pre & day-of logistics with video communications software
- Events - participated in audience acquisition, logistics and planning, integrating with Salesforce customer cloud software
- Content development projects - managed the production of written content, podcasts and video projects
ErinJansen.com, West Palm Beach, FL - www.erinjansen.com
Content Manager, UX Manager, Project Manager, Writer, Editor (May 2018 - Oct 2019)
- Clients included Celebrity Interview, Sears Institute for Anti-Aging Medicine, and Legacy Builders of The Palm Beaches
- Established client needs, communicate and manage design and development teams to meet deadlines
- Managed production of online activities from content creation through completion, responsible for content and wireframes, adhering to technical requirements, A/B testing, launching, and quality assurance
- Wrote, edited, and updated content based on extensive library of landing pages and hundreds of assets
- Updated social media presence for cross-channel sales and promotion, and increase engagement
- Measured results: Analyzed data indicate positive trending impact of increased sales by 30%
- Documented and recommended best practices with regard to SEO and digital editorial style guides
- See full Client List here (http://www.erinjansen.com/port.html)
ADT Security, Boca Raton, FL - www.adt.com & www.myadt.com
Senior Manager Digital Marketing, Customer Experience Manager, Content Manager, Writer, Editor (Sep 2014 - Apr 2018)
- Managed ADT's residential customer programs with the goal of providing UX experiences that deliver value
- Created and executed brand strategies to drive maximum customer satisfaction through the digital experience
- Wrote strategic briefs and defined business requirements for the ADT.com Help Center and customer landing pages
- Project managed new MyADT personalized experience for customers segmented by their systems and tenure
- Primary KPIs of my success were a reduction in attrition, reduction in call volume and increase in site traffic
- Provided SEO, testing, UAT and authoring support; worked closely with IT department
- Participated in the management of the digital advertising agency and a third-party content vendor
- Wrote Digital Content Editorial Style Guide with emphasis on Help Center technical content
- Supported lead generating campaigns, email campaigns, social media campaigns, operations, data gathering and analysis
- Worked cross-functionally with Marketing, Operations, Call Centers, Customer Care, Field, Agencies, Vendors, Legal and IT
Advertising Research Foundation, New York, NY - http://www.thearf.org & http://my.thearf.org
Director of Digital Content and Online Operations, Product Manager, Content Manager, Writer, Editor (Oct 2010 - Feb 2013)
- Oversaw the development, design, content, and programming of a new and improved ARF website
- Integrated multiple third-party technical and content providers and managed account services on My ARF (http://my.thearf.org)
- Responsible for the ongoing management, publishing, design, and editing of the company website, email newsletters and mobile apps
- Monitored Web server and site technical performance, moved site to AWS, increased SEO rankings
- Promoted the website to internal and external audiences; organized informational sessions and encouraged promotion of the site through other departmental communication vehicles
- Created insightful reports to analyze website traffic and the effectiveness of email campaigns
- Maximized online affiliate opportunities and sponsorship revenue generation for the ARF brand
- Sourced and managed new revenue generating online marketing opportunities and circulated efficient and accurate reporting, detailing results of Web marketing campaigns
- Participated as a Judge for the 2013 David Ogilvy Awards
Alternative Health Journal, Los Angeles, CA - http://www.alternativehealthjournal.com
Director of Digital Content and Community, Product Manager, Content Manager, Writer, Editor (May 2007 - Oct 2009)
- Created online publishing brand for direct marketing company; oversaw all operations relating to AHJ
- Editor-in-Chief of online health publication; co-created custom CMS; responsible for all editorial content, style guidelines, scheduling on website and in high-circulation newsletters
- Managed text and video content providers; managed design, programming, SEO, and blogging contractors
- Managed alpha, beta, and final launches of 10+ company websites and mobile, apps
- Worked virtually with nationwide team to ensure content, graphics, video, and promotional materials are consistent with Web strategies, brand guidelines and industry standards; oversaw freelance writer team
- Provided competitive analysis of category-related sites, and content and community-related sites
- Developed and implemented community and social marketing strategy for customer acquisition and retention
- Increased online sales of direct marketing products; re-purposed original content on expert sites and radio
- Managed deliverables on time, within budget; provided weekly updates and statistical reporting and analysis
MyThings, commuted from Los Angeles, CA to Silicon Valley, CA - http://www.mythings.com
Director of Digital Content and Community, Online Marketing Manager, Content Manager, Writer, Editor (Apr 2006 - Apr 2007)
- Ground floor member of VC-funded start-up creating consumer site to store, share, and appraise belongings
- Division leader and team player in alpha, beta, and final launches in U.S. and U.K.
- Worked virtually with international team in Silicon Valley, Los Angeles, Chicago, London, Tel Aviv
- Lead member of brand police; oversaw strategy and decision making for branding, positioning, and naming
- Participated in market research and analysis; recruited employees, colleagues, interns for testing
- Provided competitive analysis of category-related sites, and content and community-related sites
- Created detailed, technical editorial style guidelines, wrote and edited all copy on websites
- Oversaw domain name structure, URL acquisition, naming architecture, and SEO marketing
- Supervised content localization for U.K. and U.S. markets; helped define a new product in a new category
- Managed design, search engine, and editorial contractors; assisted with product development specs
- Developed and implemented community strategy and activity for customer acquisition and retention
- Managed deliverables on time, within budget; contributed to project management GANTT chart
Microsoft Partner Program for Write Image, Seattle, WA - now http://www.metia.com
Senior Account Manager, Project Manager, Content Manager, Writer, Editor (Jan 2004 - Mar 2006)
- Served as team lead for company's main account, Microsoft Partner Program (http://partner.microsoft.com).
- Supervised 4 people in an editorial, content management, promotions, and client-services capacity
- Responsible for all content for the Microsoft Partner homepage, landing pages, high-circulation newsletters
- Participated in Online Partner Initiatives and provided reports to increase customer and partner satisfaction
- Assisted with the development and launch of a new homepage design; main liaison with design company
- Established an online Editorial Calendar to track and create content updates and promotions
- Oversaw and delivered regular team status reports; monitored work via timesheets
- Compiled and wrote Marketing Communications Plans with Account Director to generate new business; I became an Account Manager for a semantic search client and oversaw daily client relations; and I was the Project Manager for the design group and developed workflow, oversaw estimates, and managed scheduling
ErinJansen.com - http://www.erinjansen.com
Content Manager, Project Manager, Online Marketing Manager, Writer, Editor (Jan 1999 - Dec 2003)
- Conceptualized and created websites, intranets, extranets, and blogs for companies and organizations
- Consulted and coached small businesses to move towards internet channels as marketing expansion
- Managed production of online activities from product concept through completion, responsible for feature development, adhering to technical requirements, testing, launching, and quality assurance
- Measured impact of site architecture based on usability and market research
- Authored, edited, and updated content and images on a daily basis and by advance scheduling
- Established client needs, communicated and managed design and development teams to meet deadlines
- Documented and recommended best practices with regard to Web programs, analyzed market trends, reported on industry events, and recommended site improvements to meet changing market needs
- Clients include ReedShay.com, Sprint, Microsoft; see Client List here (http://www.erinjansen.com/port.html)
Office Depot, San Francisco, CA - http://www.officedepot.com
Content Manager, Project Manager, Online Marketing Manager, Writer, Editor (Dec 1997 - Dec 1998)
- Employee #2 in the online division; developed, designed, tested, launched and managed multiple channels
- Created community business plan, negotiated, hired and managed third-party vendors and contractors
- Managed daily publishing deadlines and operations, inputted editorial via content management system
- Culled and edited user feedback, developed and implemented new interactive marketing tools such as "in my opinion" to meet marketing objectives; collaborated on "shopping list" to foster customer retention
- Created and executed topic area content plans per editorial calendar, established project-specific work descriptions and agreements; scheduled completion parameters and budgets for all topic areas
- Published articles, product reviews, columns, features, how-to help sections; managed and monitored online discussion forums, provided customer service via e-mail responders, re-purposed content in newsletters
- Collaborated with creative director, director of product development, new business development director, programmers to coordinate and implement consistent online programs within co-marketing platforms
- Oversaw and improved intranet site for use by a wide variety of in-house corporate groups
CNET: The Computer Network, San Francisco, CA - http://www.cnet.com
Senior Online Crusader, Advertising Agency Client Consultant (Dec 1996 - Dec 1997)
- One of the earliest employees at CNET; assisted advertising clients with online marketing campaigns
- Managed support team of 3 people to identify requirements for new programs based on statistical research
- Provided sales support for leading websites: CNET.COM, NEWS.COM, DOWNLOAD.COM
- Presented to C-level executives and advertising agencies our evaluations of online advertising goals, creative, placement, and strategy; provided extensive performance reviews and interpretation of traffic statistics
- Traveled nationwide and worked strategically with 90+ ad agencies and internet companies to develop and evaluate website landing pages for ease of navigation and usability in order to increase customer conversion
- Participated in the Internet Advertising Bureau's International Committee; spoke at regional events put on by advertising agencies and media groups to educate business community about online marketing
- Trained small and large groups of industry elite regarding Do's and Don'ts of Online Advertising, Online Marketing Principles, and Bleeding Edge Technologies; primary point of contact at partner events
- Gave presentations at embassies, colleges, and conferences; participated in national trade shows
- Provided leadership and mentoring to junior team members
CareerMosaic, New York City and Silicon Valley, CA - now http://www.careerbuilder.com
Content Manager, Online Marketing Manager, Writer, Editor (Aug 1995 - Nov 1996)
- Oversaw content and creative development for multiple channels on the website
- Developed navigational strategies and editorial content, supervised graphic production
- Conceptualized and authored affiliate online marketing sites, wrote and edited feature articles
- Developed strategy and growth plan for online division; participated in national trade shows
- Trained advertising agency staff nationwide on using the internet and the benefits of online marketing
- Assisted primary liaison for international business partners, developed international clients and alliances
NetLingo LLC - https://www.netlingo.com
Founder, Executive Editor, Writer (part-time 1995 - current)
- Author, Editor and Publisher of the popular online dictionary, NetLingo.com, award-winning site since 1995
- Researched and edited 3 books "NetLingo the Internet Dictionary" (2002), "The List" (2014), "NSFW" (2018)
- Create cutting-edge applications including PHP website, custom CMS, on-demand publications, mobile apps
- Generate ongoing brand name awareness, knowledge, and press coverage:
>> Featured television footage on MSNBC, CNN, Fox, Sci-Fi, TNT, Oxygen, Martha Stewart Show;
>> 100+ news reviews in leading publications: New York Times, London Times, Wall Street Journal, San Francisco Chronicle, Good Housekeeping, Real Simple, Fortune, USA Today, People;
>> Awards include "Best 100 Website of the Year" by PC Magazine (two years in a row);
>> Online market penetration - linked to by more than 100,000 websites, ranked #42,813 by Alexa;
>> See press clippings here (http://www.netlingo.com/press/all-press-clippings.php)
- Contribute to "Let's Talk Tech" blog about how modern technology impacts our lives (http://netlingo.blogspot.com)
- Grow and manage databases of 5000+ Web pages and 20,000+ subscribers to generate online ad revenue
- Manage affiliate and search marketing accounts for acquisition; drive social media presence for retention
- Oversee customer support and order fulfillment; set up sales at 200+ accounts and 950+ B&N Bookstores
- Use e-commerce technology and POD for secure online transactions and digital information product sales
- Research and analyze international website traffic statistics to measure, monitor, and report on new trends
- Forecast budget and evaluate ROI to ensure alignment of strategies for profitable business engagements
RECOGNITION
- Recognized as a "Top 25 Women in Tech to Watch" at the AlwaysOn Venture Summit in Silicon Valley, December 2009
- Published three internet books; referenced in 100+ newspaper articles: New York Times, Wall Street Journal, Fortune, People
- Published article on cross-cultural adaptation; certified as a cross-cultural trainer
- International non-profit experience for European women's organization "Upon Arrival"
- Gave public seminars and ran workshops for ambassador's wives and Fortune 500 spouses
- National non-profit experience and featured spokesperson on nationwide U.S. infomercial for "Own America"
- Interviewed on 20+ radio stations including NPR; participated in new media broadcasts "Wild@Start"
- Appeared live on several in-studio TV shows: The Martha Stewart Show, FOX, CNN, BBC, and MSNBC
Erin Jansen | Email: 4erinjansen @ gmail.com | Web: www.erinjansen.com | LinkedIn: linkedin.com/in/sistergoldenhair | Download PDF resume